Structural Imbalance in the Data Economy
Download PDFValue is created from users' data and participation, yet control, transparency and economic participation are concentrated in platforms. Personalization, recommendations, advertising, credit scoring and AI all depend on user data, but once users accept blanket terms of service at sign-up, it becomes difficult for them to see on what basis their data is generated, for what purposes and how long it is used, and to whom it is passed.
The problem SATI sets out to solve is not merely privacy protection. It is an operating structure that lets users understand how their data is created and used, make purpose-specific choices, stop access, request corrections, and participate in the value generated by approved uses.