Executive Summary
Download PDFSATI Protocol is Consumer Data Infrastructure that converts the zero-party and first-party data generated in consumer applications into user-controlled context and verifiable data credentials, and connects them to consent-based advertising and personalized AI agents.
Internet services have used personal data to improve personalization and advertising performance, yet users have had little practical control over why their data is collected, who receives it and how long it is used. At the same time, while AI agents are advancing rapidly, there is no trusted data layer that enables them to understand a user's long-term preferences, life context and decision-making criteria safely and continuously.
SATI addresses both problems with a single structure. The SATI app offers Saju, compatibility and horoscope readings, an AI companion, meditation and wellness, and AI-based mental care support. In the course of using these services, users accumulate information they declare themselves along with interaction data generated through use. SATI classifies and refines this data and issues it as non-transferable Data Credentials that can prove specific attributes or participation conditions without revealing the underlying personal information.
Advertisers deposit campaign budgets into a smart contract using SATI tokens and query anonymous cohorts using criteria that cannot identify individuals. Users decide for themselves whether to participate in a campaign, and receive Native SATI Coin from the internal network as a reward when verified engagement occurs. Recurring rewards are funded by advertisers' actual campaign spend, not by new token issuance.
Over the long term, SATI will offer an SDK that allows other applications to integrate wallet, consent management, Data Credential, reward and settlement functions. Long-term context accumulated with the user's explicit permission becomes the foundation that enables personalized AI agents to understand users more accurately and to recommend, prepare and execute tasks within limited permissions.