Business Model and Flywheel
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A useful app creates consented context; verified engagement translates into advertiser demand; and advertiser spend grows user rewards and personalization, which in turn drives further app usage.
The initial business model is consent-based digital advertising. Advertisers acquire SATI tokens through lawful channels such as exchanges, complete KYB on the Advertiser Portal and deposit their campaign budgets. SATI enables advertisers to explore anonymous cohorts above a minimum threshold by combining permitted criteria such as age group, broad region, gender and general interests.
When a user consents to receive and engage with advertising and meets predefined conditions — impression, view, click or follow-up action — Native SATI Coin is paid out based on the verification result.
The identity or raw data of individual users is never provided to advertisers. The protocol fee is capped at 30% of the campaign budget, and exact user reward rates and fee rates are disclosed in advance as campaign-specific policies.